Media & Activity

Give A Mate 8 this World Milk Day

1 June 2018

It is World Milk Day so go on, Give a Mate 8

Today is World Milk Day and what better way to celebrate the natural goodness of milk than by Giving a Mate 8. Why 8? That’s the number of nutrients naturally found in milks like Dairy Farmers, Pura and Masters.

Lion Dairy & Drinks (LDD), who owns and manufactures the Dairy Farmers, Pura and Masters brands believes World Milk Day is a great time to remind all Australians of the natural goodness of milk.

“I reckon we all have a mate who, at some stage during the day, could use some B vitamins when feeling flat, protein for their muscles, or iodine for the brain as part of a balanced diet,” said Darryn Wallace, Lion Dairy & Drinks’ Marketing & Innovation Director.

“That’s why we’re suggesting that you share a milk with a mate – in a coffee, flavoured or natural – to show that Milk Loves You Back.”

Darryn says many of us may have forgotten how nutritious milk is and the goodness it brings to all the dairy foods we love.

“And while most of us know milk is good for us, it’s not a conscious source of nutrition,” he said.

Nine out of 10 Australians don’t consume their recommended daily serves of dairy or alternatives as shown by the Australian Health Survey[1].

“Give a Mate 8 this World Milk Day is a great way to celebrate the inherent goodness of milk,” Darryn added.

Last year LDD launched its Milk Loves You Back campaign to remind Australians of the natural goodness of milk.

At the time it also released a study showing almost a quarter (21%) of women and 15% of men admitted that their main source of daily dairy was derived from coffee with milk alone.[2]

“This is the perfect opportunity for all Aussies to reawaken their daily consumption of milk and dairy products,” Darryn said.

“Share a coffee with your mate made from milk or if you want to keep it simple, offer an M2GO that they can take home or enjoy on the go!”

Did you know?

The 8 essential nutrients naturally found in milks like Dairy Farmers, Pura & Masters milks include:

  • Protein – for muscle growth, development and repair
  • Calcium and phosphorous – for strong bones and teeth
  • Iodine– for healthy cognitive function
  • Vitamin B5 – for mental performance
  • Potassium – for muscle function and to help with hydration

Consume as part of a balanced diet.

ENDS

 

 

ABOUT M2GO

The new M2GO drinks are available nationwide in two flavours – strawberry and chocolate. With the Milk Loves You Back front of pack logo calling out the inherent benefits of milk – as well as naturally occurring protein and potassium for hydration – within each carton, M2GO is bound to be a lunchbox favourite for both children and parents. Consume as part of a healthy balanced diet.

 

[1] ABS; 2016. Australian Health Survey: Consumption of Food Groups from the Australian Dietary Guidelines, 2011-12. Cat 4364.0.55.012. Available: http://www.abs.gov.au/ausstats/abs@.nsf/Lookup/4364.0.55.012main+features12011-12

[2] Lonergan Research 2017, commissioned by Alt/Shift on behalf of Lion Dairy & Drinks. Online Survey of 1037 Australian adults (nationally representative) and 530 children

Calcium

When it comes to maintaining strong bones and teeth, calcium does the heavy lifting.

This is the most common nutrient associated with milk - and for good reason! Milk contains the necessary calcium, ideal for not only growing bodies but essential throughout adulthood, to ensure your bones are healthy and strong well into old age, as part of a balanced diet.

So raise your glass and enjoy Pura, Dairy Farmers & Masters milk.

Iodine

The benefits of iodine are more than skin deep; they go all the way to your brain!

An essential nutrient found naturally in milk, as part of a balanced diet, iodine not only contributes to healthy skin but it is important for healthy brain function. Iodine also supports energy metabolism for your healthy, active body.

So raise your glass and enjoy Pura, Dairy Farmers & Masters milk.

Phosphorus

Like calcium, phosphorus in milk is a vital mineral for the maintenance of your bones.

As part of a balanced diet, this nutrient is crucial for energy metabolism, and plays an important part in keeping your teeth healthy – giving you every reason to smile!

So raise your glass and enjoy Pura, Dairy Farmers & Masters milk.

Potassium

Hydration is important post exercise, but also when it comes to maintaining your overall health and well-being, and potassium is a key contributor!

This essential nutrient assists in regulating your water and electrolyte balance, as part of a balanced diet, and helps maintain healthy nerve and muscle function. Potassium is also essential for kids, supporting their growth and development.

So raise your glass and enjoy Pura, Dairy Farmers & Masters milk.

Protein

Protein is a well-known essential nutrient for growth and development of muscles, as part of a balanced diet.

Although it’s often associated with meat, dairy is a great source of protein too! The building blocks of protein are amino acids, some of which are made naturally in our bodies but some need to be ingested in the food we eat. Protein is also needed to maintain healthy bones.

So raise your glass and enjoy Pura, Dairy Farmers & Masters milk.

Riboflavin

Easy on the eyes, as part of a balanced diet Riboflavin (or Vitamin B2) is an essential nutrient to maintain healthy eyesight.

Along with helping maintain normal vision, as part of a balanced diet, riboflavin helps the release of much-needed energy from food. This nutrient is especially beneficial for children, assisting in their growth and development.

So raise your glass and enjoy Pura, Dairy Farmers & Masters milk.

Vitamin B5

Feeling flat? Vitamin B5 is an essential nutrient found in milk that assists in reducing tiredness and fatigue.

As part of a balanced diet, vitamin B5 also naturally contributes to mental performance for a sharp mind. And, it supports energy production, ensuring your body can keep up with your busy lifestyle.

So raise your glass and enjoy Pura, Dairy Farmers & Masters milk.

Vitamin B12

Battle the fatigue and keep your energy up with B12!

As part of a balanced diet, this essential nutrient works to help reduce tiredness and assist energy metabolism - so you can be your active and energetic best.

So raise your glass and enjoy Pura, Dairy Farmers & Masters milk.