How now brown cow?

Here are answers to some of our most frequently asked questions...

What is ‘Milk Loves You Back’?

Milk Loves You Back is all about celebrating the natural goodness of our Pura, Dairy Farmers & Masters milks and reminding Australians of the 8 essential nutrients it provides.

The Milk Loves You Back logo will appear on milk products like Masters, Pura, and Dairy Farmers that naturally provide 8 essential nutrients to inspire Australians to enjoy more of the dairy foods they love and come closer to achieving their recommended serves of dairy or alternatives.

  • Protein – for muscle growth, development and repair
  • Calcium and phosphorous – for strong bones and teeth
  • Iodine – for healthy cognitive function
  • Vitamin B5 - for mental performance
  • Potassium – for muscle function and to help with hydration
  • Vitamin B2 and B12 –to reduce tiredness and fatigue

Why have we launched the Milk Loves You Back initiative?

Many of us may have forgotten how nutritious milk is and the goodness it brings to all the dairy foods we love. And while most of us know milk is good for us, it’s not a conscious source of nutrition. In fact, nine out of 10 Australians do not consume their recommended serves of dairy, or alternatives, each and every day.1

Most of us know that milks like Pura, Dairy Farmers & Masters are a good source of calcium for healthy bones and teeth, but many of us are not aware that it also naturally contains protein, iodine, phosphorous, potassium and vitamin B2, B5 and B12 which are all essential nutrients for good health, when consumed as part of a balanced diet.

The Milk Loves You Back initiative is all about reminding Australians about the nutritional benefits of milk.

1ABS; 2016. Australian Health Survey: Consumption of Food Groups from the Australian Dietary Guidelines, 2011-12. Cat 4364.0.55.012. Available: www.abs.gov.au/ausstats/abs@.nsf/Lookup/4364.0.55.012main+features12011-12

What are we hoping to achieve through Milk Loves You Back?

The Milk Loves You Back initiative is designed to remind Australians of the 8 essential nutrients naturally contained in milks like Pura, Dairy Farmers & Masters and that milk naturally provides these nutrients to the dairy products we love consuming. We want to inspire Australians of all ages to rethink milk and dairy, inspire them to enjoy more of the dairy foods they love and hopefully come closer to achieving their recommended daily serves of dairy or alternatives.

Where will I see the Milk Loves You Back logo?

The Milk Loves You Back logo and nutritional information will initially appear on our Pura, Dairy Farmers & Masters milks.

What are the 8 essential nutrients found in milk, and what are their benefits when consumed as part of a balanced diet?

The 8 essential nutrients naturally found in our Pura, Dairy Farmers & Masters milks include:

  • Protein – for muscle growth, development and repair
  • Calcium and phosphorous – for strong bones and teeth
  • Iodine– for healthy cognitive function
  • Vitamin B5 - for mental performance
  • Potassium – for muscle function and to help with hydration
  • Vitamin B2 and B12 –to reduce tiredness and fatigue

What nutrients have been added your products to allow them to have 8 nutrients?

None. The 8 essential nutrients that are labelled on the back of pack as part of the Milk Loves You Back initiative are all found naturally in our Pura, Dairy Farmers & Masters milks. We have conducted thorough testing of our products as part of the Milk Loves You Back initiative. It is our nutritional promise that all products bearing the Milk Loves You Back logo contain the goodness of each of the 8 nutrients listed on pack in each serve.

How much dairy should Australians be consuming?

The recommended dairy intake varies depending on your age and gender, however, the Australian Dietary Guidelines recommend children and adults consume around three serves of dairy or alternatives each day, including milk, yoghurt and cheese, or calcium enriched alternatives such as soy, rice or oat milk. The recommended serves per day of milk, yoghurt, cheese and/or alternatives ranges, from 1½-2 serves a day for children up to 8 years old to 2½-3½ serves a day for older children and adolescents; 2½ serves a day for younger adults, pregnant and breastfeeding women, and from 3½-4 serves a day for older adults, particularly women2.

A serve of dairy provides the goodness of calcium, protein and energy, dairy's nutrients are particularly important for older adults, yet research suggests this group currently consumes just one in four recommended daily serves3.

2National Health and Medical Research Council. Eat for health: Australian Dietary Guidelines. Canberra: Australian Government; 2013

3ABS; 2016. Australian Health Survey: Consumption of Food Groups from the Australian Dietary Guidelines, 2011-12. Cat 4364.0.55.012. Available: www.abs.gov.au/ausstats/abs@.nsf/Lookup/4364.0.55.012main+features12011-12

Calcium

When it comes to maintaining strong bones and teeth, calcium does the heavy lifting.

This is the most common nutrient associated with milk - and for good reason! Milk contains the necessary calcium, ideal for not only growing bodies but essential throughout adulthood, to ensure your bones are healthy and strong well into old age, as part of a balanced diet.

So raise your glass and enjoy Pura, Dairy Farmers & Masters milk.

Iodine

The benefits of iodine are more than skin deep; they go all the way to your brain!

An essential nutrient found naturally in milk, as part of a balanced diet, iodine not only contributes to healthy skin but it is important for healthy brain function. Iodine also supports energy metabolism for your healthy, active body.

So raise your glass and enjoy Pura, Dairy Farmers & Masters milk.

Phosphorus

Like calcium, phosphorus in milk is a vital mineral for the maintenance of your bones.

As part of a balanced diet, this nutrient is crucial for energy metabolism, and plays an important part in keeping your teeth healthy – giving you every reason to smile!

So raise your glass and enjoy Pura, Dairy Farmers & Masters milk.

Potassium

Hydration is important post exercise, but also when it comes to maintaining your overall health and well-being, and potassium is a key contributor!

This essential nutrient assists in regulating your water and electrolyte balance, as part of a balanced diet, and helps maintain healthy nerve and muscle function. Potassium is also essential for kids, supporting their growth and development.

So raise your glass and enjoy Pura, Dairy Farmers & Masters milk.

Protein

Protein is a well-known essential nutrient for growth and development of muscles, as part of a balanced diet.

Although it’s often associated with meat, dairy is a great source of protein too! The building blocks of protein are amino acids, some of which are made naturally in our bodies but some need to be ingested in the food we eat. Protein is also needed to maintain healthy bones.

So raise your glass and enjoy Pura, Dairy Farmers & Masters milk.

Riboflavin

Easy on the eyes, as part of a balanced diet Riboflavin (or Vitamin B2) is an essential nutrient to maintain healthy eyesight.

Along with helping maintain normal vision, as part of a balanced diet, riboflavin helps the release of much-needed energy from food. This nutrient is especially beneficial for children, assisting in their growth and development.

So raise your glass and enjoy Pura, Dairy Farmers & Masters milk.

Vitamin B5

Feeling flat? Vitamin B5 is an essential nutrient found in milk that assists in reducing tiredness and fatigue.

As part of a balanced diet, vitamin B5 also naturally contributes to mental performance for a sharp mind. And, it supports energy production, ensuring your body can keep up with your busy lifestyle.

So raise your glass and enjoy Pura, Dairy Farmers & Masters milk.

Vitamin B12

Battle the fatigue and keep your energy up with B12!

As part of a balanced diet, this essential nutrient works to help reduce tiredness and assist energy metabolism - so you can be your active and energetic best.

So raise your glass and enjoy Pura, Dairy Farmers & Masters milk.