About Us

WHAT IS Milk Loves you Back

Have you had 3 serves of dairy1 today? Statistics say – probably not. A whopping 90% of Australians aren’t getting the recommended daily intake2.

It seems many have forgotten that loving milk is a two-way street. We’re out to change that and remind you why Milk Loves You Back. #milklovesyouback

1 The Australia Dietary Guidelines recommend dairy foods which include milk, cheese and yogurt, mainly reduced fat, and/or dairy alternatives, ideally calcium enriched. www.eatforhealth.gov.au

2ABS; 2016. Australian Health Survey: Consumption of Food Groups from the Australian Dietary Guidelines, 2011-12. Cat 4364.0.55.012. Available: http://www.abs.gov.au/ausstats/abs@.nsf/Lookup/
4364.0.55.012main+features12011-12

WHAT WE BELIEVE IN

Health food fads come and go, but milk has been a reliable source of essential nutrients for centuries.

We believe Australians need to take it back to basics and be reminded what’s to love about milk and why its natural goodness should be a key ingredient in their day-to-day life.

Calcium

When it comes to maintaining strong bones and teeth, calcium does the heavy lifting.

This is the most common nutrient associated with milk - and for good reason! Milk contains the necessary calcium, ideal for not only growing bodies but essential throughout adulthood, to ensure your bones are healthy and strong well into old age, as part of a balanced diet.

So raise your glass and enjoy Pura, Dairy Farmers & Masters milk.

Iodine

The benefits of iodine are more than skin deep; they go all the way to your brain!

An essential nutrient found naturally in milk, as part of a balanced diet, iodine not only contributes to healthy skin but it is important for healthy brain function. Iodine also supports energy metabolism for your healthy, active body.

So raise your glass and enjoy Pura, Dairy Farmers & Masters milk.

Phosphorus

Like calcium, phosphorus in milk is a vital mineral for the maintenance of your bones.

As part of a balanced diet, this nutrient is crucial for energy metabolism, and plays an important part in keeping your teeth healthy – giving you every reason to smile!

So raise your glass and enjoy Pura, Dairy Farmers & Masters milk.

Potassium

Hydration is important post exercise, but also when it comes to maintaining your overall health and well-being, and potassium is a key contributor!

This essential nutrient assists in regulating your water and electrolyte balance, as part of a balanced diet, and helps maintain healthy nerve and muscle function. Potassium is also essential for kids, supporting their growth and development.

So raise your glass and enjoy Pura, Dairy Farmers & Masters milk.

Protein

Protein is a well-known essential nutrient for growth and development of muscles, as part of a balanced diet.

Although it’s often associated with meat, dairy is a great source of protein too! The building blocks of protein are amino acids, some of which are made naturally in our bodies but some need to be ingested in the food we eat. Protein is also needed to maintain healthy bones.

So raise your glass and enjoy Pura, Dairy Farmers & Masters milk.

Riboflavin

Easy on the eyes, as part of a balanced diet Riboflavin (or Vitamin B2) is an essential nutrient to maintain healthy eyesight.

Along with helping maintain normal vision, as part of a balanced diet, riboflavin helps the release of much-needed energy from food. This nutrient is especially beneficial for children, assisting in their growth and development.

So raise your glass and enjoy Pura, Dairy Farmers & Masters milk.

Vitamin B5

Feeling flat? Vitamin B5 is an essential nutrient found in milk that assists in reducing tiredness and fatigue.

As part of a balanced diet, vitamin B5 also naturally contributes to mental performance for a sharp mind. And, it supports energy production, ensuring your body can keep up with your busy lifestyle.

So raise your glass and enjoy Pura, Dairy Farmers & Masters milk.

Vitamin B12

Battle the fatigue and keep your energy up with B12!

As part of a balanced diet, this essential nutrient works to help reduce tiredness and assist energy metabolism - so you can be your active and energetic best.

So raise your glass and enjoy Pura, Dairy Farmers & Masters milk.